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Portland, Oregon-based designer and founder of Field Notes Aaron Draplin creates a dozen iterations of a logo for a fictional construction company in roughly 15 minutes, as part of a design challenge from online educational company Lynda. Obsessed with vintage logos and simplicity, watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. Along the way, he provides tips for freelancing, finding inspiration and providing clients context for logos. This is a must-watch for any designer.