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Watching a film while eating pizza just got a whole lot better thanks to the pizza box movie box projector from Pizza Hut Hong Kong and Ogilvy & Mather. Together, the two created the “Blockbuster Box” which looks and acts exactly like any normal delivery pizza box would with additional functionality. Once the box is empty, the plastic lens is removed from the pizza protector and inserted into a perforated pop-out hole on the side. Afterwards, the pizza protector is turned on its side to prop a phone up. The phone screen is then projected through the lens onto a nearby wall.

Four illustrated box designs have been created, with each box containing a different downloadable movie available through QR code. The four films are Slice Night for horror, Anchovy Armageddon for sci-fi, Hot & Ready for romance, and Fully Loaded for action.